Vision
Leadership in photodynamic therapy.
Mission
To bring innovative medical therapies to patients worldwide through efficient development and commercialisation of photodynamic therapy.
Strategy
Photocure has a strong academic network and has a proven track record in R&D. Key elements of the company strategy are:
Retain marketing and sales of our products in the Nordic region
Leverage the company's patented platform technologies to develop and commercialise new
pharmaceutical products
Maintain and strengthen R&D collaborations with leading academic institutions
Obtain marketing approval for our products in all major markets
Maintain focus on key dermatology and oncology markets
Establish and develop sales strategies, partnerships and infrastructure
